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Who We Are

Learn about our mission what our organization stands for.

Our Mission

AMA enhances its members’ professional development through practical marketing experience, philanthropy, and mutually beneficial relationships with business connections among AMA, USF Muma College of Business, and the surrounding community.



The American Marketing Association (AMA) is a not-for-profit organization. AMA is the largest marketing society in North America with over 375 chapters. AMA provides its members with resources and connections to be successful. Go to the national website of the American Marketing Association to learn more about this organization. 

The American Marketing Association (AMA) at the University of South Florida (USF) is a student-led organization. It provides the opportunity to build the skills necessary for students of any major to succeed in their future careers. In AMA, members engage with numerous opportunities provided to them for their advantage in the real world. AMA gives students the ability to enter the workforce with confidence, connections, and experience.

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